Image direction terms for people who know the frame but not the language.

Use these terms when an image generator returns generic, plastic, stock-like, or visually confused results. They give the model the art direction it never had.

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Editorial photography

Use when you want a premium magazine or founder-profile look instead of generic stock imagery.

premium editorial photography, natural pose, intentional art direction.

Cinematic lighting

Use when the image needs mood, shadow, depth, and controlled contrast.

motivated key light, soft shadows, controlled contrast, subtle rim light.

Shot type

Use when the generator frames the subject too tightly or too loosely.

specify close-up, medium shot, wide shot, or establishing shot.

Lens choice

Use when you want a real camera feeling such as documentary realism or portrait intimacy.

35mm documentary look or 50mm portrait lens.

Production design

Use when the background, props, wardrobe, and setting feel random.

define the setting, props, wardrobe, surfaces, and visual world.

Negative prompt

Use when you need to avoid common AI image artifacts.

avoid generic stock photo, distorted hands, plastic skin, text artifacts, oversaturated color.